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How To Do PR + Marketing + Gain Exposure

Learn the insider secrets of PR and marketing from industry professionals at M SHOP. Gain the knowledge to make your business stand out and attract influencers and consumers. Join us for a live Zoom session and discover how to maximize exposure and leverage press write-ups for sales.

  • All levels
  • 18 and older
  • $250
  • Live Online
  • 2 hours & 30 minutes
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  • $250
  • Live Online
  • 2 hours & 30 minutes
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Class Description

Description

What you'll learn in this fashion business class:

We began as a fierce downtown NYC boutique that dressed countless A-listers. We have our own Marketing/PR arm, in addition our instructor teaches at premier fashion institutions - Parsons, FIT, LIM, etc. Click here for bio.

Join us LIVE ON ZOOM for FIRST HAND knowledge on how to make yours or your client's business coveted by influencers & consumers!

ALWAYS current, relevant to ANY industry, not just fashion - you’ll learn:

The benefits of Write-ups:

1. What PR is today

2. How to maximize exposure

3. Leveraging write-ups for sales

4. Best mags/blogs/influencer/celebs to target

5. Write-ups vs advertising

How to get Write ups:

1. Reaching relevant editors & influencers

2. Press release writing/pitching

3. Leveraging Fashion Stylists

4. Press campaign implementation

5. Creating dynamic promo

Press Outreach

1. Building a power press list

2. Cold calling & networking

3. Publicists' job & fees

4. Editorial calendar & timelines

5. Leveraging social media

Spin Techniques

1. Attracting editors, celebs, influencers

2. Developing press worthy angles

3. Aligning with charities & events

4. Elevator pitching & sound bites

2 1/2-hours - Extremely thorough, great place to network, meet, and learn. SEE VIDEO DESCRIPTION.

    • NO REFUNDS.

    • NO recording devices permitted.  

    • Certificate of completion provided upon request.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

Classes are non-refundable. Cancellations made at least 3 business days in advance of the class will be honored with a credit to reschedule the same class for a future session, valid for 60 days.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at M SHOP (204)

(4.8-star rating across 204 reviews)
  • How To Do PR + Marketing + Gain Exposure

    Reviewed by Pauline Matterson on 5/24/2021
    Michelle provided me with concrete steps to take in my PR planning and for that I am thankful! As a small business, just starting out, there are many things on my to-do list. This course helped me to zero in on the most effective and important aspects of PR campaigns and has given me ways to organize, categorize and utilize my lists of contacts. I felt that Michelle truly understood my planned business and offered encouragement and suggestions tailored for my brand. I'm looking forward to creating a lot of buzz around my upcoming launch! Thank you Michelle and Coursehorse.
  • How To Do PR + Marketing + Gain Exposure

    Reviewed by jasmyne s. on 9/22/2017
    Michelle is a gem! Great workshop experience, very insightful.
  • How To Do PR + Marketing + Gain Exposure

    Anonymous review on 4/26/2016
    I am almost a beginner about PR, and I really loved this class. Michelle is really good adviser and I could get many useful informations that I can try. She also is a nice person who can hear everyones opinion and question equally and very carefully.
  • How To Do PR + Marketing + Gain Exposure

    Reviewed by Margarita Z. on 3/14/2016
    Definitely I will recommend to friends: a lot of valuable information Margarita Z
  • How To Do PR + Marketing + Gain Exposure

    Reviewed by Anica B. on 2/1/2016
    It was great! Super helpful!
  • How To Do PR + Marketing + Gain Exposure

    Reviewed by Leah H. on 1/27/2019
  • How To Do PR + Marketing + Gain Exposure

    Reviewed by Kristin H. on 1/30/2018
  • How To Do PR + Marketing + Gain Exposure

    Anonymous review on 3/6/2017
  • How To Do PR + Marketing + Gain Exposure

    Reviewed by Ada Francesca C. on 5/3/2016
  • How To Do PR + Marketing + Gain Exposure

    Anonymous review on 8/31/2015
  • How To Do PR + Marketing + Gain Exposure

    Reviewed by . on 5/3/2015
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Review Summary by CourseHorse

Students of How To Do PR + Marketing + Gain Exposure highly appreciate the class and find it particularly useful for small businesses and beginners in public relations. The course provides concrete steps and strategies in PR planning, helping students focus on effective aspects of PR campaigns. Students learn valuable information on how to better organize, categorize, and leverage their contact lists. The instructor, Michelle, is highly praised for her insightful advisement, equal consideration of everyone's questions and opinions, and personalized guidance tailored to individual businesses. Many said they would recommend the course to friends. Quotes: 1) "Michelle provided me with concrete steps to take in my PR planning and for that I am thankful!" 2) "I felt that Michelle truly understood my planned business and offered encouragement and suggestions tailored for my brand." 3) "She also is a nice person who can hear everyone's opinion and question equally and very carefully."

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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Ahmed
is there a certificate after class?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi Ahmed, no.
Answer Show answer
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M SHOP

We’re a One Stop Shop to Help Start Your Fashion Company® & Grow it Globally, Sustainably.

We'll assist with every step from concept to customer. Pioneers of helping designers help themselves, our founder alone has numerous years experience in EVERY aspect of the fashion industry from design to...

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