Emry Downinghall

Teaches at General Assembly

Emry is the Director of Advertising at StudyBreak Media. Their operation began as a single website (EasyBib.com) with a single ad operations employee earning less than $30,000 annually in ad revenue. Today, SBM represents the largest 100% student audience online and their properties (currently eight in total) reach over 85% of students online with projected annual net revenue over $5,000,000. Emry’s team at SBM specializes in custom ad operations and yield management, which simply put means maximizing the value of a website’s inventory through display advertising.