LinkedIn Marketing Bootcamp Online (Self-Paced)

LinkedIn works differently from other social platforms because the audience arrives in a professional frame of mind, which changes what content performs and what advertising is worth. This course covers the platform as a marketing channel, starting with optimizing a personal profile so it functions as a credibility asset, then building and managing a company page that gives a business a presence worth following.

You also work with LinkedIn's advanced search features for finding and reaching specific professional audiences, content strategy suited to the platform's tone, and paid advertising including campaign objectives, targeting by role and industry, and measurement. The course concludes with a comprehensive LinkedIn marketing plan covering profile, page, content, and paid campaign strategy.

What You Will Learn

• Navigate LinkedIn as a marketing platform
• Optimize a personal profile as a professional credibility asset
• Create and manage a LinkedIn company page
• Use advanced search to find and reach specific audiences
• Develop content strategy suited to a professional audience
• Launch paid LinkedIn campaigns with role and industry targeting
• Measure campaign performance and marketing success